The best things in life are relatively simple. The same applies to your brand signage. The most effective ones are attractive yet subtly convey your message. Various elements may be incorporated into the signage design. Yet the impact of your signage is when you balance all the elements in perfect proportion. The choice of the signage design is usually a tricky one. It mainly depends on your audience and the purpose of the signage. A 3D signage Dubai is more effective if placed in a prime location. Here we will tell you some things to consider when choosing a signage design.
Purpose of the Signage
You have first to decide what the purpose of the signage is. For example, do you want the signage to:
- Guide
- Advertise
- Provide information
- Warn
- Do all of the above
Next, focus on who you wish to target through the signage. For example, if you sell clothes for youth, signage should be colorful and creative. If the signage is for business professionals, use black and bold fonts.
Secondary Goal
There has to be a secondary goal of the signage. You could add your address and a catchy phrase, so customers know where to find you. Apart from that, if you have multiple outlets, you could provide details of the closest branch.
Instant Impression
Your signage should impress the customer in a few seconds, especially if you are at a location where you get loads of passers-by. If they do not notify you within 7 seconds, the signage goes to waste. You can use stylized elements to add an attractive aspect. Contrasting the colors is a major crowd puller. Balancing the spacing between each alphabet is another method to add a unique feel. Find out what would work best at that location and implement accordingly.
Remember not to overdo the visual effects. A customer gets put off by an extravagant display of lighting and colors. Such effects make your message look blurry. If the customer cannot read what is written, you cannot expect further action from him.
Avoid Cluttering
Placing too many signages together is never a good idea. The same appears quite overwhelming and harsh to the eyes. Apart from that, use multiple sizes of your signage. A big sign does not always get attention. Using different sizes adds variety to the boards. There should be a harmony between the signage location and the size of the signage.
The brand signage should reflect all its qualities. Find a suitable fit out company UAE to manage your signage-related jobs. Once they know what you expect, it won’t be hard to put reality into perspective.
Biker, vegan, ukulelist, Vignelli fan and fullstack designer. Producing at the crossroads of aesthetics and programing to give life to your brand. I prefer clear logic to decoration.
